Items where Author is "Zhang, X"
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Number of items: 3.
Article
Bairathi, M, Zhang, X and Lambrecht, A
(2024)
The Value of Platform Endorsement.
Marketing Science.
ISSN 0732-2399
(In Press)
Lambrecht, A, Tucker, C and Zhang, X
(2024)
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Journal of Marketing Research, 61 (2).
pp. 248-270.
ISSN 0022-2437
Lafontaine, F, Zapletal, M and Zhang, X
(2019)
Brighter prospects? Assessing the franchise advantage using census data.
Journal of Economics and Management Strategy, 28 (2).
pp. 175-197.
ISSN 1058-6407