Items where subject area is Marketing (1998)

A

Ambler, TFJ (1998) Advertising and profit growth. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ (1998) Mediation and moderation: roles and tests. Working Paper. London Business School Centre for Marketing Working Paper.

G

Grayson, K and Iacobucci, D (1998) Network Marketing: Embedded Exchange? Working Paper. London Business School Centre for Marketing Working Paper.

S

Stern, P and Hammond, K A (1998) Modelling Long-Run Loyalty. Working Paper. London Business School Centre for Marketing Working Paper.

U

Uncles, M D, Dowling, G, Hammond, K A and Maneresi, A (1998) Consumer Loyalty Marketing in Repeat-Purchase Markets. Working Paper. London Business School Centre for Marketing Working Paper.

W

Walters, C F and Ambler, TFJ (1998) Advertising intensity, technological change and economic growth. Working Paper. London Business School Centre for Marketing Working Paper.