Items where subject area is Marketing (1998)

Monograph

Ambler, TFJ (1998) Advertising and profit growth. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ (1998) Mediation and moderation: roles and tests. Working Paper. London Business School Centre for Marketing Working Paper.

Grayson, K and Iacobucci, D (1998) Network Marketing: Embedded Exchange? Working Paper. London Business School Centre for Marketing Working Paper.

Stern, P and Hammond, K A (1998) Modelling Long-Run Loyalty. Working Paper. London Business School Centre for Marketing Working Paper.

Uncles, M D, Dowling, G, Hammond, K A and Maneresi, A (1998) Consumer Loyalty Marketing in Repeat-Purchase Markets. Working Paper. London Business School Centre for Marketing Working Paper.

Walters, C F and Ambler, TFJ (1998) Advertising intensity, technological change and economic growth. Working Paper. London Business School Centre for Marketing Working Paper.