Items where subject area is Marketing (2000)

Monograph

Ambler, TFJ, Ionnides, A and Rose, S (2000) Ads on the brain: a neuro-imaging comparison of cognitive and affective advertising stimuli. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ and Riley, D (2000) Marketing metrics: a review of performance meausres in use in the UK and Spain. Working Paper. London Business School Centre for Marketing Working Paper.

Grayson, K and Johnson, D (2000) Social and Institutional Foundations for Trust in Customer-Financial Advisor Relationships: the moderating role of relationship length. Working Paper. London Business School Centre for Marketing Working Paper.

Kimmel, A J and Smith, N C (2000) Deception in marketing research: ethical, methodological and disciplinary implications. Working Paper. London Business School Centre for Marketing Working Paper.

Smith, N C (2000) Changes in corporate practices in response to public interest advocacy and actions: the role of consumer boycotts and socially responsible corporate social responsibility. Working Paper. London Business School Centre for Marketing Working Paper.

Smith, N C (2000) Ethical guidelines for marketing practice: a reply to Gaski and some observations on the role of normative marketing ethics. Working Paper. London Business School Centre for Marketing Working Paper.

Smith, N C (2000) Social marketing and social contracts: applying integrative social contracts theory to ethical issus in social marketing. Working Paper. London Business School Centre for Marketing Working Paper.

Xenikou, A, Hammond, K A and Svennevig, M (2000) Attributions and Motivations to use the Web: the Role of Perceived Stability. Working Paper. London Business School Future Media Working Paper.