Items where subject area is Marketing (2012)

Article

Bertini, M, Wathieu, L and Iyengar, S S (2012) The discriminating consumer: product proliferation and willingness to pay for quality. Journal of Marketing Research, 49 (1). pp. 39-49. ISSN 0022-2437

Bertini, M, Wathieu, L, Sigman, B P and Norton, M I (2012) Do social deal sites really work? Harvard Business Review, 90 (5). pp. 139-141. ISSN 0017-8012

Hardie, B G S, Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 0732-2399

Koenigsberg, O, Vilcassim, N, Lambrecht, A, Seim, K, Cheema, A, Chen, Y, Crawford, G S, Hosanagar, K, Iyengar, R, Lee, R, Eugenio, J M, Miravete, E and Sahin, O (2012) Price discrimination in service industries. Marketing Letters, 23 (2). pp. 423-438. ISSN 0923-0645

Lambrecht, A and Tucker, C E (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82. ISSN 0022-2437

Lambrecht, A, Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899. ISSN 0022-2437

Murphy, G L, Chen, S Y and Ross, B H (2012) Reasoning with uncertain categories. Thinking and Reasoning, 18 (1). pp. 81-117. ISSN 1354-6783

Thesis

Kim, Jikyung (2012) An analysis of the concentration of consumer purchasing in FMCG markets. Doctoral thesis, University of London: London Business School.