Items where subject area is Marketing (2015)

A

Anderson-Macdonald, Stephen (2015) Impact of marketing (versus finance) skills on firm performance: evidence from a randomized controlled trial in south Africa. Doctoral thesis, University of London: London Business School.

B

Banerjee, S, Prabhu, J C and Chandy, R (2015) Indirect Learning: How Emerging-Market Firms Grow in Developed Markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

Berman, J Z, Levine, E E, Barasch, A and Small, D A (2015) The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior. Journal of Marketing Research, 52 (1). pp. 90-104. ISSN 0022-2437

Bertini, M and Tavassoli, N T (2015) Case study: Can one business unit have 2 revenue models? Harvard Business Review, 93 (3). pp. 121-123. ISSN 0017-8012

C

Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X

E

Ersek, B, Weisenbach Keller, E and Mullins, J (2015) Break your industry’s bottlenecks. Harvard Business Review, 93 (7-8). pp. 98-105. ISSN 0017-8012

F

Fader, P S and Hardie, B G S (2015) Simple probability models for computing CLV and CE. In: Handbook of research on customer equity in marketing. Edward Elgar, Cheltenham, Glos, pp. 77-100. ISBN 9781781004975

G

Gu, Y, Klesse, A-K, Botti, S and Faro, D (2015) Choice closure increases indulgence (but only once!). [Conference proceeding]

M

Marsh, P R, Dimson, E and Staunton, M (2015) Responsible investing: does it pay to be bad? In: Global Investment Returns Yearbook. Credit Suisse Research Institute, Zurich, Switzerland, pp. 17-28. ISBN 9783952430224

T

Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296

V

Visentin, M, Franssens, S and Botti, S (2015) Ergonomic design and choice overload. In: Psychology of design: creating consumer appeal. Routledge, London, pp. 275-286. ISBN 9780765647603