Items where subject area is Marketing (2020)

Article

Barwise, T P, Bellman, S and Beal, V (2020) Why do people watch so much television and video? Implications for the future of viewing and advertising. Journal of Advertising Research, 60 (2). pp. 121-134. ISSN 0021-8499

Berman, J Z, Bhattacharjee, A, Small, D A and Zauberman, G (2020) Passing the buck to the wealthier: Reference-dependent standards of generosity. Organizational Behavior and Human Decision Processes, 157. pp. 46-56. ISSN 0749-5978

Berman, J Z and Kupor, D (2020) Moral choice when harming is unavoidable. Psychological Science, 31 (10). pp. 1294-1301. ISSN 0956-7976

Bertini, M, Halbheer, D and Koenigsberg, O (2020) Price and quality decisions by self-serving managers. International Journal of Research in Marketing, 37 (2). pp. 236-257. ISSN 0167-8116

Bertini, M and Koenigsberg, O (2020) Competing on Customer Outcomes. MIT Sloan Management Review, 62 (1). pp. 78-84. ISSN 1532-9194

Goor, D, Keinan, A and Ordabayeva, N (2020) Status pivoting. Journal of Consumer Research, 47 (6). pp. 978-1002. ISSN 0093-5301

Goor, D, Ordabayeva, N, Keinan, A and Crener, S (2020) The Impostor Syndrome from Luxury Consumption. Journal of Consumer Research, 46 (6). pp. 1031-1051. ISSN 0093-5301

MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C (2020) Creating Boundary-Breaking, Marketing-Relevant Consumer Research. Journal of Marketing, 84 (2). pp. 1-23. ISSN 0022-2429

Mullins, J (2020) Are your cash flow tools recession ready? Business Horizons, 63 (6). pp. 693-704. ISSN 0007-6813

Book Section

Keinan, A, Crener, S and Goor, D (2020) Luxury and environmental responsibility. In: Research Handbook on Luxury Branding. Edward Elgar Publishing, Northampton, pp. 300-322. ISBN 9781786436351

Molouki, S, Chen, S and Urminsky, O (2020) How Personal Theories of the Self Shape Beliefs About Personal Continuity and Transformative Experience. In: Becoming someone new: essays on transformative experience, choice, and change. Oxford University Press, Oxford. ISBN 9780198823735

Monograph

Bao, Y, Shi, M and Waiser, R (2020) Uniform Commission Contract and Sales Agent Identification. Working Paper. London Business School Working Paper.

Burbano, V, Padilla, N and Meier, S (2020) Gender Differences in Preferences for Meaning at Work. Working Paper. Social Sciences Research Network.

Lambrecht, A and Tucker, C E (2020) Apparent Algorithmic Discrimination and Real-Time Algorithmic Learning. Working Paper. Social Sciences Research Network.

Book

Bertini, M and Koenigsberg, O (2020) The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. MIT Press, Cambridge, MA. ISBN 9780262044349