Items where Subject is "Marketing strategy"

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Number of items at this level: 3.

C

Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X

Cousins, Laura (1994) Marketing planning in theory and practice. Doctoral thesis, University of London: London Business School. OPEN ACCESS

K

Kuester, Sabine (1995) New product entry and competitive response: an empirical investigation of incumbents' defence strategies. Doctoral thesis, University of London: London Business School. OPEN ACCESS

This list was generated on Thu Sep 29 01:06:04 2022 BST.