Items where Subject is "Marketing strategy"

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Number of items at this level: 4.

C

Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X

Cousins, Laura (1994) Marketing planning in theory and practice. Doctoral thesis, University of London: London Business School. OPEN ACCESS

D

Deng, Y, Lambrecht, A and Liu, Y (2022) Spillover Effects and Freemium Strategy in the Mobile App Market. Management Science. ISSN 0025-1909 (In Press) OPEN ACCESS

K

Kuester, Sabine (1995) New product entry and competitive response: an empirical investigation of incumbents' defence strategies. Doctoral thesis, University of London: London Business School. OPEN ACCESS

This list was generated on Wed Feb 1 01:05:30 2023 GMT.