Items where Subject is "Marketing strategy"
Up a level- LBS taxonomy (1233)
- Marketing strategy (4)
Article
Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X
Deng, Y, Lambrecht, A and Liu, Y
(2023)
Spillover Effects and Freemium Strategy in the Mobile App Market.
Management Science, 69 (9).
pp. 5018-5041.
ISSN 0025-1909
Thesis
Cousins, Laura
(1994)
Marketing planning in theory and practice.
Doctoral thesis, University of London: London Business School.
Kuester, Sabine
(1995)
New product entry and competitive response: an empirical investigation of incumbents' defence strategies.
Doctoral thesis, University of London: London Business School.