Items where Subject is "Marketing strategy"
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- LBS taxonomy (1084)
- Marketing strategy (3)
Group by: Creators | Item Type
Number of items at this level: 3.
Article
Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X
Thesis
Cousins, Laura
(1994)
Marketing planning in theory and practice.
Doctoral thesis, University of London: London Business School.
Kuester, Sabine
(1995)
New product entry and competitive response: an empirical investigation of incumbents' defence strategies.
Doctoral thesis, University of London: London Business School.