Items where Subject is "Marketing of goods and services"

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Number of items at this level: 2.

C

Chang, S, Eggers, J P and Keum, D (2022) Bottleneck resources, market relatedness, and the dynamics of organizational growth. Organization Science, 33 (3). pp. 1049-1067. ISSN 1047-7039 OPEN ACCESS

L

Lambrecht, A, Tucker, C and Zhang, X (2024) TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research, 61 (2). pp. 248-270. ISSN 0022-2437 OPEN ACCESS

This list was generated on Tue May 21 01:05:35 2024 BST.