Items where Subject is "Marketing of goods and services"

LBS taxonomy (1148)
- Marketing of goods and services (2)

Group by: Creators | Item Type

Jump to: C | L

Number of items at this level: 2.

C

Chang, S, Eggers, J P and Keum, D (2022) Bottleneck resources, market relatedness, and the dynamics of organizational growth. Organization Science, 33 (3). pp. 1049-1067. ISSN 1047-7039

L

Lambrecht, A, Tucker, C and Zhang, X (2023) TV advertising and online sales: a case study of intertemporal subsitution effects for an online travel platform. Journal of Marketing Research. ISSN 0022-2437 (In Press)

This list was generated on Thu Jun 1 01:05:03 2023 BST.