Items where Subject is "Marketing of goods and services"
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- LBS taxonomy (1148)
- Marketing of goods and services (2)
Group by: Creators | Item Type
Number of items at this level: 2.
C
Chang, S, Eggers, J P and Keum, D
(2022)
Bottleneck resources, market relatedness, and the dynamics of organizational growth.
Organization Science, 33 (3).
pp. 1049-1067.
ISSN 1047-7039
L
Lambrecht, A, Tucker, C and Zhang, X
(2023)
TV advertising and online sales: a case study of intertemporal subsitution effects for an online travel platform.
Journal of Marketing Research.
ISSN 0022-2437
(In Press)