Items where Subject is "Marketing of goods and services"
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Number of items at this level: 2.
Article
Chang, S, Eggers, J P and Keum, D
(2022)
Bottleneck resources, market relatedness, and the dynamics of organizational growth.
Organization Science, 33 (3).
pp. 1049-1067.
ISSN 1047-7039
Lambrecht, A, Tucker, C and Zhang, X
(2024)
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Journal of Marketing Research, 61 (2).
pp. 248-270.
ISSN 0022-2437