Items where Subject is "Television"
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- LBS taxonomy (1239)
- Television (4)
B
Barwise, T P, Bellman, S and Beal, V (2020) Why do people watch so much television and video? Implications for the future of viewing and advertising. Journal of Advertising Research, 60 (2). pp. 121-134. ISSN 0021-8499
Barwise, TP
(2018)
Does Public Service Television Really Give Consumers Less Good Value For Money Than The Rest Of The Market?
In:
A Future for Public Service Television.
Goldsmiths Press, London, pp. 52-64.
ISBN 9781906897710
C
Carrie, Douglas
(1997)
Patterns of audience appreciation ratings for television programmes.
Doctoral thesis, University of London: London Business School.
L
Lambrecht, A, Tucker, C and Zhang, X
(2024)
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Journal of Marketing Research, 61 (2).
pp. 248-270.
ISSN 0022-2437