Items where Subject is "Television"

B

Barwise, T P, Bellman, S and Beal, V (2020) Why do people watch so much television and video? Implications for the future of viewing and advertising. Journal of Advertising Research, 60 (2). pp. 121-134. ISSN 0021-8499

Barwise, TP (2018) Does Public Service Television Really Give Consumers Less Good Value For Money Than The Rest Of The Market? In: A Future for Public Service Television. Goldsmiths Press, London, pp. 52-64. ISBN 9781906897710

C

Carrie, Douglas (1997) Patterns of audience appreciation ratings for television programmes. Doctoral thesis, University of London: London Business School.

L

Lambrecht, A, Tucker, C and Zhang, X (2024) TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research, 61 (2). pp. 248-270. ISSN 0022-2437