Stochastic models of buyer behavior

Fader, P S and Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473

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Item Type: Book Section
Subjects: M > Marketing models
C > Consumer behaviour
Subject Areas: Marketing
DOI: 10.1142/9789814596480_0007
Date Deposited: 28 Nov 2016 14:48
Last Modified: 06 Jan 2017 14:46

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