Stochastic models of buyer behavior

Fader, P S, Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473

Official URL: http://www.worldscientific.com/worldscibooks/10.11...

DOI: https://doi.org/10.1142/9789814596480_0007

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Item Type:	Book Section
Subject Areas:	Marketing
Date Deposited:	28 Nov 2016 14:48
Subjects:	Marketing models Consumer behaviour
Last Modified:	26 Mar 2024 01:01
URI:	https://lbsresearch.london.edu/id/eprint/705

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