Fader, P S, Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473
Official URL: http://www.worldscientific.com/worldscibooks/10.11...
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| Item Type: | Book Section |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 28 Nov 2016 14:48 |
| Subjects: |
Marketing models Consumer behaviour |
| Last Modified: | 26 Mar 2024 01:01 |
| URI: | https://lbsresearch.london.edu/id/eprint/705 |
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