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Group by: Creators | Item Type
Jump to: A | H | K | R
Number of items: 4.

A

Ahmadi, I and Skiera, B and Lambrecht, A and Heubrandner, F (2017) Time preferences and the pricing of complementary durables and consumables. International Journal of Research in Marketing, 34 (4). pp. 813-828. ISSN 0167-8116

H

Halbheer, D and Gartner, D and Gerstner, E and Koenigsberg, O (2017) Optimizing service failure and damage control. International Journal of Research in Marketing. ISSN 0167-8116 (In Press)

K

Koenigsberg, O and Halbheer, D and Stahl, F and Lehmann, D (2014) Choosing a digital content strategy: How much should be free. International Journal of Research in Marketing, 31 (2). pp. 192-206. ISSN 0167-8116

R

Roberts, J H and Kayande, U and Stremersch, S (2014) From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2). pp. 127-140. ISSN 0167-8116

This list was generated on Sun Feb 18 01:04:32 2018 GMT.