Key MBA models: the 60+ models every manager and business student needs to know

Birkinshaw, J and Mark, K (2015) Key MBA models: the 60+ models every manager and business student needs to know. FT Publishing International, London. ISBN 9781292016856

Abstract

'Key MBA Models' is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.

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Item Type: Book
Subject Areas: Strategy and Entrepreneurship
Additional Information:

© 2016 Pearson Education Ltd
Date Deposited: 13 Dec 2016 14:35
Subjects: Corporate strategy
Marketing models
Finance
Accounting
Organisational behaviour
Last Modified: 16 May 2022 14:52
URI: https://lbsresearch.london.edu/id/eprint/751
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