Items where Author is "Tucker, C"
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Number of items: 2.
Lambrecht, A, Tucker, C and Zhang, X
(2024)
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Journal of Marketing Research, 61 (2).
pp. 248-270.
ISSN 0022-2437
Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.