Items where Author is "Tucker, C"

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Article

Lambrecht, A and Tucker, C (2024) Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising. Quantitative Marketing and Economics. ISSN 1570-7156 (In Press) OPEN ACCESS

Lambrecht, A, Tucker, C and Zhang, X (2024) TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research, 61 (2). pp. 248-270. ISSN 0022-2437 OPEN ACCESS

Book Section

Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.

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