Items where subject area is Marketing (1997)

Carrie, Douglas (1997) Patterns of audience appreciation ratings for television programmes. Doctoral thesis, University of London: London Business School.

Hammond, Kathy (1997) Brand loyalty for frequently bought goods. Doctoral thesis, University of London: London Business School.

Lomax, Wendy (1997) Line extensions and cannibalisation: an evaluation of measures and methods based on longitudinal consumer panel data. Doctoral thesis, University of London: London Business School.