Items where subject area is Marketing (1997)

Monograph

Cotterill, R W, Dhar, R and Putsis, W P (1997) Market Share and Price Setting Behaviour for Private Label and Branded Food Products: an Empirical Analysis. Working Paper. London Business School Centre for Marketing Working Paper.

Hammond, K A, McWilliam, G and Narholz, Diaz A (1997) Fun and Work on the Web: Difference in Attitudes Between Novices and Experienced Users. Working Paper. London Business School Future Media Working Paper.

Koschat, M A and Putsis, W P (1997) Who Wants You When You're Old and Poor? A Hedonistic Analysis of Advertising Rates. Working Paper. London Business School Centre for Marketing Working Paper.

Papadakis, V, Lioukas, S and Chambers, DJ (1997) Strategic decision-making processes: the role of management and context. Working Paper. London Business School Centre for Marketing Working Paper.

Putsis, W P (1997) Parameter Variation and New Product Diffusion. Working Paper. London Business School Centre for Marketing Working Paper.

Putsis, W P, Balasubramanian, S, Kaplan, E H and Sen, S (1997) Mixing Behaviour in Cross-Country Diffusion. Working Paper. London Business School Centre for Marketing Working Paper.

Putsis, W P and Dhar, R (1997) Category Expenditure, Promotion and Competitive Market Interactions: Can Private Labels Expand the Pie? Working Paper. London Business School Centre for Marketing Working Paper.

Sahay, A and Robertson, T S (1997) Technological Trajectories: the role in consumer adoption of innovations and vendor adoption of complementary technologies. Working Paper. London Business School Centre for Marketing Working Paper.

Uncles, M D and Hammond, K A (1997) Modeling the Impact of Socio-Demographic Segmentation on Grocery Store Patronage. Working Paper. London Business School Centre for Marketing Working Paper.

Thesis

Carrie, Douglas (1997) Patterns of audience appreciation ratings for television programmes. Doctoral thesis, University of London: London Business School.

Hammond, Kathy (1997) Brand loyalty for frequently bought goods. Doctoral thesis, University of London: London Business School.

Lomax, Wendy (1997) Line extensions and cannibalisation: an evaluation of measures and methods based on longitudinal consumer panel data. Doctoral thesis, University of London: London Business School.