Items where subject area is Marketing (1997)
 | Up a level |
Jump to: Thesis
Number of items: 3.
Thesis
Carrie, Douglas
(1997)
Patterns of audience appreciation ratings for television programmes.
Doctoral thesis, University of London: London Business School.
Hammond, Kathy
(1997)
Brand loyalty for frequently bought goods.
Doctoral thesis, University of London: London Business School.
Lomax, Wendy
(1997)
Line extensions and cannibalisation: an evaluation of measures and methods based on longitudinal consumer panel data.
Doctoral thesis, University of London: London Business School.