Items where subject area is Marketing (2017)

Article

Ahmadi, I, Skiera, B, Lambrecht, A and Heubrandner, F (2017) Time preferences and the pricing of complementary durables and consumables. International Journal of Research in Marketing, 34 (4). pp. 813-828. ISSN 0167-8116

Barta, T and Barwise, T P (2017) Why effective leaders must manage up, down, and sideways. McKinsey Quarterly, 2. pp. 77-81. ISSN 0047-5394

Bertini, M and Tavassoli, N T (2017) Case study: when it’s time to expand beyond the base. Harvard Business Review, 95 (5). pp. 143-147. ISSN 0017-8012

Bertini, M and Tavassoli, N T (2017) Case study: when you have to choose between core and new customers. Harvard Business Review, 95 (5). pp. 143-147. ISSN 0017-8012

Chandy, R, Hassan, M and Mukherji, P (2017) Big data for good: insights from emerging markets. Journal of Product Innovation Management, 34 (5). pp. 703-713. ISSN 0737-6782

Chen, Y, Koenigsberg, O and Zhang, Z J (2017) Pay-as-You-Wish Pricing. Marketing Science, 36 (5). pp. 780-791. ISSN 0732-2399

Cryder, C, Botti, S and Simonyan, Y (2017) The Charity Beauty Premium: Satisfying Donors’ “Want” versus “Should” Desires. Journal of Marketing Research, 54 (4). pp. 605-618. ISSN 0022-2437

Fibich, G, Klein, R, Koenigsberg, O and Muller, E (2017) Optimal Three-Part Tariff Plans. Operations Research, 65 (5). pp. 1177-1189. ISSN 0030-364X

Lambrecht, A and Misra, K (2017) Fee or Free: When Should Firms Charge for Online Content? Management Science, 63 (4). pp. 1150-1165. ISSN 0025-1909

McCarthy, D, Fader, P S and Hardie, B G S (2017) Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429

Mullins, J (2017) The counter-conventional mindsets of entrepreneurs. Business Horizons, 60 (5). pp. 597-601. ISSN 0007-6813

Book Section

Ascarza, E, Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390

Monograph

Padilla, N and Ascarza, E (2017) Overcoming the Cold Start Problem of CRM using a Probabilistic Machine Learning Approach. Working Paper. Social Science Research Network.

Thesis

Vana, Prasad (2017) On the role of information in digital marketing. Doctoral thesis, University of London: London Business School.

Zhang, Shoutong Thomas (2017) Essays on the production and consumption behavior of households in emerging markets. Doctoral thesis, University of London: London Business School.