Items where subject area is Marketing (2018)

Article

Anderson, S J, Chandy, R and Zia, B (2018) Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance. Management Science, 64 (12). pp. 5559-5583. ISSN 0025-1909

Ascarza, E, Netzer, O and Hardie, B G S (2018) Some Customers Would Rather Leave Without Saying Goodbye. Marketing Science, 37 (1). pp. 54-77. ISSN 0732-2399

Berman, J Z, Barasch, A, Levine, E E and Small, D A (2018) Impediments to effective altruism: the role of subjective preferences in charitable giving. Psychological Science, 29 (5). pp. 834-844. ISSN 0956-7976

Berman, J Z and Small, D A (2018) Discipline and desire: on the relative importance of willpower and purity in signaling virtue. Journal of Experimental Social Psychology, 76 (May). pp. 220-230. ISSN 0022-1031

Fader, P S, Hardie, B G S, Liu, Y, Davin, J and Stennburgh, T (2018) "How to project customer retention" revisited: the role of duration dependence. Journal of Interactive Marketing, 43 (August). pp. 1-16. ISSN 1094-9968

Gu, Y, Botti, S and Faro, D (2018) Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction. Journal of Consumer Research, 45 (4). pp. 792-809. ISSN 0093-5301

Halbheer, D, Gartner, D, Gerstner, E and Koenigsberg, O (2018) Optimizing service failure and damage control. International Journal of Research in Marketing, 35 (1). pp. 100-115. ISSN 0167-8116

Hardie, B G S, Ascarza, E, Neslin, S A, Netzer, O, Anderson, Z, Fader, P S, Gupta, S, Lemmens, A, Libai, B, Neal, D, Provost, F and Schrift, R (2018) In pursuit of enhanced customer retention management: review, key issues, and future directions. Customer Needs and Solutions, 5 (1-2). pp. 65-81. ISSN 2196-291X

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399

Levine, E E, Barasch, A, Rand, D, Berman, J Z and Small, D A (2018) Signaling emotion and reason in cooperation. Journal of Experimental Psychology: General, 147 (5). pp. 702-719. ISSN 0096-3445

Spann, M, Zeithammer, R, Bertini, M, Haruvy, E, Jap, S D, Koenigsberg, O, Mak, V, Leszczyc, P P, Skiera, B and Thomas, M (2018) Beyond posted prices: the past, present, and future of participative pricing mechanisms. Customer Needs and Solutions, 5 (1-2). pp. 121-136. ISSN 2196-291X

Vana, P, Lambrecht, A and Bertini, M (2018) Cashback is cash forward: delaying a discount to entice future spending. Journal of Marketing Research, 55 (6). pp. 852-868. ISSN 0022-2437

Book Section

Barwise, T P and Watkins, L (2018) The evolution of digital dominance: how and why we got to GAFA. In: Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press, New York, NY, pp. 21-49. ISBN 9780190845124

Barwise, TP (2018) Does Public Service Television Really Give Consumers Less Good Value For Money Than The Rest Of The Market? In: A Future for Public Service Television. Goldsmiths Press, London, pp. 52-64. ISBN 9781906897710

Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745

Conference proceeding

Chen, S (2018) The complexity of consumer identity: how consumer choices and outcomes are driven by the dynamic and multi-faceted self. [Conference proceeding]

Thesis

Schanbacher, Anja (2018) The influence of future income expectations on consumer judgments and behaviour. Doctoral thesis, University of London: London Business School.