Items where subject area is Marketing (2022)

Article

Banker, M, Miller, M, Voichek, G, Goor, D and Makov, T (2022) Prosocial nudges and visual indicators increase social distancing, but authoritative nudges do not. Proceedings of the National Academy of Sciences, 119 (33). ISSN 0027-8424

Barwise, T P (2022) Reflections on “Good Empirical Generalizations”. Foundations and Trends in Marketing, 16 (1-2). pp. 1-307. ISSN 1555-0753

Barwise, T P (2022) Who shall save a benighted BBC? British Journalism Review, 33 (1). pp. 39-42. ISSN 0956-4748

Berman, J Z and Silver, I (2022) Prosocial Behavior and Reputation: When Does Doing Good Lead to Looking Good? Current Opinion in Psychology, 43. pp. 102-107. ISSN 2352-250X

Botti, S, Morwitz, V G and Gurdamar-Okutur, N (2022) Advance Care Plans: Planning for Critical Healthcare Decisions. Journal of the Association for Consumer Research, 7 (2). ISSN 2378-1815

Goksel, S, Faro, D and Puntoni, S (2022) Psychological Causes of Medical Signs Decrease Perceived Severity, Support for Care, and Donations. Journal of the Association for Consumer Research, 7 (2). pp. 164-174. ISSN 2378-1815

Helgason, B A and Berman, J Z (2022) Reflecting on Identity-Change Facilitates Confession of Past Misdeeds. Journal of Experimental Psychology: General, 151 (9). ISSN 0096-3445

Kim, B, Koenigsberg, O and Ofek, E (2022) I Don’t “Recall”: The Decision to Delay Innovation Launch to Avoid Costly Product Failure. Management Science, 68 (2). pp. 8889-8908. ISSN 0025-1909

Koenigsberg, O (2022) New threats to the subscription model. MIT Sloan Management Review, 64 (2). pp. 1-4. ISSN 1532-9194

Madan, S, Johar, G V, Berger, J, Chandon, R, Chandy, R, Hamilton, R, John, L, Labroo, A, Liu, P J, Lynch, J G, Mazar, N, Mead, N, Mittal, V, Moorman, C, Norton, M I, Roberts, J, Soman, D, Viswanathan, M and White, K (2022) Reaching for rigor and relevance: better marketing research for a better world. Marketing Letters. ISSN 0923-0645 (In Press)

Puntoni, S, Reczek, R W, Giesler, M and Botti, S (2022) Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs. NIM Marketing Intelligence Review, 14 (2). pp. 25-29. ISSN 2628-166X

Puntoni, S, Walker Rezcek, R and Botti, S (2022) Consumer experiences with marketing technology: solving the tensions between benefits and costs. NIM Marketing Intelligence Review, 14 (2). pp. 25-29. ISSN 2628-166X

Tavassoli, N T and Visentin, M (2022) To Buy or How Much to Buy? Partition Dependence in Purchase-Quantity Decisions. Marketing Letters, 33 (2). pp. 177-188. ISSN 0923-0645

Wies, S, Moorman, C and Chandy, R (2022) Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump. Journal of Marketing. ISSN 0022-2429 (In Press)

Book Section

Chen, S and Urminsky, O (2022) What's left of me? The role of self-continuity in decision-making and judgments about identity persistence. In: Experimental philosophy of identity and the self. Bloomsbury Publishing, London, pp. 71-86. ISBN 9781350246904