Items where subject area is Marketing (2024)

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Bairathi, M, Zhang, X and Lambrecht, A (2024) The Value of Platform Endorsement. Marketing Science, 44 (1). pp. 84-101. ISSN 0732-2399

Barwise, Patrick (2024) BBC Funding: Much Ado about the Cost of a Coffee a Week. The Political Quarterly, 95 (1). pp. 70-77. ISSN 1467-923X

Bertini, M, Koenigsberg, O and Snelgrove, T (2024) Acing Value-Based Sales. MIT Sloan Management Review, 65 (4). ISSN 1532-9194

Branzetti, J, Gisondi, M A, Hopson, L R, Regan, L and Botti, S (2024) Physician, know thyself: Applying brand management principles to professional identity in academic medicine. Medical Education. ISSN 0308-0110 (In Press)

Burbano, V, Padilla, N and Meier, S (2024) Gender Differences in Preferences for Meaning at Work. American Economic Journal: Economic Policy, 16 (3). pp. 61-94. ISSN 1945-7731

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Goli, A, Lambrecht, A and Yoganarasimhan, H (2024) A bias correction approach for interference in ranking experiments. Marketing Science, 43 (3). pp. 590-614. ISSN 0732-2399

Goor, D, Keinan, A and Ordabayeva, N (2024) Historizing the present: Research agenda and implications for consumer behavior. Journal of Consumer Psychology. ISSN 1057-7408 (In Press)

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Lambrecht, A and Tucker, C (2024) Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising. Quantitative Marketing and Economics, 22. pp. 357-387. ISSN 1570-7156 (In Press)

Lambrecht, A, Tucker, C and Zhang, X (2024) TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research, 61 (2). pp. 248-270. ISSN 0022-2437

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Padilla, N, Ascarza, E and Netzer, O (2024) The Customer Journey as a Source of Information. Quantitative Marketing and Economics. ISSN 1570-7156 (In Press)

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Schanbacher, A, Botti, S and Faro, D (2024) A Joint Account With My Future Self: Self-Continuity Facilitates Adjustment of Present Spending to Future Income Changes. Journal of Consumer Psychology, 34 (2). pp. 264-280. ISSN 1057-7408

Silver, Ike and Berman, J Z (2024) What drives disagreement about moral hypocrisy? Perceived comparability and how people exploit it to criticize enemies and defend allies. Cognition. ISSN 0010-0277 (In Press)