Items where subject area is Marketing (2024)
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B
Barwise, Patrick
(2024)
BBC Funding: Much Ado about the Cost of a Coffee a Week.
The Political Quarterly, 95 (1).
pp. 70-77.
ISSN 1467-923X
G
Goli, A, Lambrecht, A and Yoganarasimhan, H
(2024)
A bias correction approach for interference in ranking experiments.
Marketing Science, 43 (3).
pp. 590-614.
ISSN 0732-2399
Goor, D, Keinan, A and Ordabayeva, N
(2024)
Historizing the present: Research agenda and implications for consumer behavior.
Journal of Consumer Psychology.
ISSN 1057-7408
(In Press)
L
Lambrecht, A, Tucker, C and Zhang, X
(2024)
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Journal of Marketing Research, 61 (2).
pp. 248-270.
ISSN 0022-2437
S
Schanbacher, A, Botti, S and Faro, D
(2024)
A Joint Account With My Future Self: Self-Continuity Facilitates Adjustment of Present Spending to Future Income Changes.
Journal of Consumer Psychology, 34 (2).
pp. 264-280.
ISSN 1057-7408