Items where Subject is "Marketing"

Article

Anderson, S J, Chandy, R and Zia, B (2018) Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance. Management Science, 64 (12). pp. 5559-5583. ISSN 0025-1909

Chandy, R, Venkataramani Johar, G, Moorman, C and Roberts, J H (2021) (Editorial): "Better marketing for a better world". Journal of Marketing, 85 (3). pp. 1-9. ISSN 0022-2429

Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O (2023) When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs. Marketing Science, 42 (1). pp. 137-165. ISSN 0732-2399

Hughes, N and Chandy, R (2021) Trajectories and twists: perspectives on marketing agility from emerging markets. Journal of Marketing, 85 (1). pp. 59-63. ISSN 0022-2429

Hung, Y-C, Zheng, X, Carlson, J and Giurge, L M (2017) The weight of the saddened soul: the bidrectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33 (11-12). pp. 917-941. ISSN 0267-257X

MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C (2020) Creating Boundary-Breaking, Marketing-Relevant Consumer Research. Journal of Marketing, 84 (2). pp. 1-23. ISSN 0022-2429

Book Section

Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745

Book

Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714

Thesis

Anderson-Macdonald, Stephen (2015) Impact of marketing (versus finance) skills on firm performance: evidence from a randomized controlled trial in south Africa. Doctoral thesis, University of London: London Business School.