Items where journal is Journal of Marketing Research

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Berman, J Z, Levine, E E, Barasch, A and Small, D A (2015) The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior. Journal of Marketing Research, 52 (1). pp. 90-104. ISSN 0022-2437

Berman, J Z, Tran, A T K, Lynch, J R and Zauberman, G (2016) Expense neglect in forecasting personal finances. Journal of Marketing Research, 53 (4). pp. 535-550. ISSN 0022-2437

Bertini, M, Wathieu, L and Iyengar, S S (2012) The discriminating consumer: product proliferation and willingness to pay for quality. Journal of Marketing Research, 49 (1). pp. 39-49. ISSN 0022-2437

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Chandy, R, Boyd, E and Cunha, M (2010) When do chief marketing officers affect firm value? A customer power explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176. ISSN 0022-2437

Cryder, C, Botti, S and Simonyan, Y (2017) The Charity Beauty Premium: Satisfying Donors’ “Want” versus “Should” Desires. Journal of Marketing Research, 54 (4). pp. 605-618. ISSN 0022-2437

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Hossain, T, Shi, M and Waiser, R (2019) Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes. Journal of Marketing Research, 56 (6). pp. 981-994. ISSN 0022-2437

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Koenigsberg, O, Ansari, A and Stahl, F (2011) Modeling multiple relationships in social networks. Journal of Marketing Research, 48 (4). pp. 713-728. ISSN 0022-2437

Koenigsberg, O, Desai, P and Purohit, D (2010) Forward buying by retailers. Journal of Marketing Research, 47 (1). pp. 90-102. ISSN 0022-2437

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Lambrecht, A and Tucker, C E (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82. ISSN 0022-2437

Lambrecht, A and Tucker, C E (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576. ISSN 0022-2437

Lambrecht, A, Tucker, C and Zhang, X (2024) TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research, 61 (2). pp. 248-270. ISSN 0022-2437

Lambrecht, A, Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899. ISSN 0022-2437

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Moorman, C, Sorescu, A and Tavassoli, N T (2023) Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching. Journal of Marketing Research. ISSN 0022-2437 (In Press)

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Padilla, N and Ascarza, E (2021) Overcoming the Cold Start Problem of CRM using a Probabilistic Machine Learning Approach. Journal of Marketing Research, 58 (5). pp. 981-1006. ISSN 0022-2437

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Tavassoli, N T, Puntoni, S and Sweldens, S (2011) Gender identity salience and perceived vulnerability to breast cancer. Journal of Marketing Research, 48 (3). pp. 413-424. ISSN 0022-2437

Tavassoli, N T, Sorescu, A and Chandy, R (2014) Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

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Vana, P, Lambrecht, A and Bertini, M (2018) Cashback is cash forward: delaying a discount to entice future spending. Journal of Marketing Research, 55 (6). pp. 852-868. ISSN 0022-2437

Viswanathan, M, Mukherji, P, Narasimhan, O and Chandy, R (2021) The performance impact of core component outsourcing: insights from the LCD TV industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 0022-2437

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Waiser, R (2021) Involving Sales Managers in Sales Force Compensation Design. Journal of Marketing Research, 58 (1). pp. 182-201. ISSN 0022-2437