Items where subject area is Marketing (2011)

Botti, S, Inesi, M, Dubois, D, Rucker, D D and Galinsky, A D (2011) Power and choice: their dynamic interplay in quenching the thirst for personal control. Psychological Science, 22 (8). pp. 1042-1048. ISSN 0956-7976

Botti, S and McGill, A L (2011) The locus of choice: personal causality and satisfaction with hedonic and utilitarian decisions. Journal of Consumer Research, 37 (6). pp. 1065-1078. ISSN 0093-5301

Hardie, B G S, Kinshuk, J and Fader, P S (2011) New perspectives on customer 'death' using a generalization of the Pareto/NBD model. Marketing Science, 30 (5). pp. 866-880. ISSN 0732-2399

Koenigsberg, O, Ansari, A and Stahl, F (2011) Modeling multiple relationships in social networks. Journal of Marketing Research, 48 (4). pp. 713-728. ISSN 0022-2437

Koenigsberg, O, Kohli, R and Montoya, R (2011) The design of durable goods. Marketing Science, 30 (1). pp. 111-122. ISSN 0732-2399

Kumar, N and Puranam, P (2011) Have you restructured for global success? Harvard Business Review, 89 (10). pp. 123-128. ISSN 0017-8012

Lambrecht, A, Seim, K and Tucker, C E (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 0732-2399

Puntoni, S, Sweldens, S and Tavassoli, N T (2011) Gender identity and breast cancer campaigns. RSM Discovery, 07 (Q3). pp. 4-6.

Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 0732-2399

Tavassoli, N T (2011) So you think you know your customers? International Commerce Review, 10 (1). pp. 56-69. ISSN 1864-5739

Tavassoli, N T, Puntoni, S and Sweldens, S (2011) Gender identity salience and perceived vulnerability to breast cancer. Journal of Marketing Research, 48 (3). pp. 413-424. ISSN 0022-2437