Items where subject area is Marketing (2013)

Article

Botti, S, Faro, D and Yangjie, G (2013) Turning the page: the impact of choice closure on satisfaction. Journal of Consumer Research, 40 (2). pp. 268-283. ISSN 0093-5301

Faro, D, Smith, R W and Burson, K A (2013) More for the many: the influence of entitativity on charitable giving. Journal of Consumer Research, 39 (5). pp. 961-976. ISSN 0093-5301

Lambrecht, A and Tucker, C E (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576. ISSN 0022-2437

Mullins, J (2013) Use customer cash to finance your start-up. Harvard Business Review, 91 (7-8). pp. 19-21. ISSN 0017-8012

Roberts, J H, Kayande, U and Stremersch, S (2013) From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2). pp. 127-140. ISSN 0167-8116

Roberts, J H, Lilien, G and Shankar, V (2013) Effective marketing science applications: insights from the ISMS-MSI Practice Prize Finalist papers and projects. Marketing Science, 32 (2). pp. 229-245. ISSN 0732-2399

Tavassoli, N T, Janiszewski, C and Kuo, A (2013) The influence of selective attention and inattention to products on subsequent choice. Journal of Consumer Research, 39 (6). pp. 1258-1274. ISSN 0093-5301

Vilcassim, N, Guler, U and Misa, K (2013) Countercyclical pricing: A consumer heterogeneity explanation. Economics Letters, 122 (2). pp. 343-347. ISSN 0165-1765

Yalcin, T, Ofek, E, Koenigsberg, O and Biyalogorsky, E (2013) Complementary goods: creating, capturing, and competing for value. Marketing Science, 32 (4). pp. 533-678. ISSN 0732-2399

Conference proceeding

Cryder, C, Botti, S and Simonyan, Y (2013) Giving to what we want instead of to what we should. [Conference proceeding]

Gu, Y, Botti, S and Faro, D (2013) When choice closure reduces satisfaction: the moderating role of decision outcome valence. [Conference proceeding]

Scopelliti, I, Botti, S and Donato, C (2013) Vicarious control: exposure to mastery and perceived self-efficacy. [Conference proceeding]

Thesis

Gu, Y (2013) Impact of choice closure on satisfaction. Doctoral thesis, University of London: London Business School.

Simonyan, Y (2013) Memory-based models for predicting inferences about product quality. Doctoral thesis, University of London: London Business School.