Items where subject area is Marketing (2021)

A

Ascarza, E, Ross, M and Hardie, B G S (2021) Why You Aren’t Getting More from Your Marketing AI. Harvard Business Review, 99 (4). pp. 48-54. ISSN 0017-8012

B

Bertini, M and Koenigsberg, O (2021) The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand. Harvard Business Review, 99 (5). pp. 74-83. ISSN 0017-8012

C

Chandy, R, Venkataramani Johar, G, Moorman, C and Roberts, J H (2021) (Editorial): "Better marketing for a better world". Journal of Marketing, 85 (3). pp. 1-9. ISSN 0022-2429

G

Gurdamar Okutur, Nazli (2021) Contextualizing consumer financial judgments and decisions. Doctoral thesis, University of London: London Business School.

H

Hughes, N and Chandy, R (2021) Trajectories and twists: perspectives on marketing agility from emerging markets. Journal of Marketing, 85 (1). pp. 59-63. ISSN 0022-2429

L

Lambrecht, A and Tucker, Catherine (2021) Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes. NIM Marketing Intelligence Review, 13 (1). pp. 24-29. ISSN 2628-166X

M

Mellers, B A, Yin, S and Berman, J Z (2021) Reconciling loss aversion and gain seeking in judged emotions. Current Directions in Psychological Science, 30 (2). pp. 95-102. ISSN 0963-7214

P

Padilla, N and Ascarza, E (2021) Overcoming the Cold Start Problem of CRM using a Probabilistic Machine Learning Approach. Journal of Marketing Research, 58 (5). pp. 981-1006. ISSN 0022-2437

Puntoni, S, Reczek, R W, Giesler, M and Botti, S (2021) Consumers and Artificial Intelligence: An Experiential Perspective. Journal of Marketing, 85 (1). pp. 131-151. ISSN 0022-2429

S

Schanbacher, A D, Gurdamar-Okutur, N and Faro, D (2021) It's no longer “me”: low past-self-continuity reduces the sunk-cost bias. Journal of Experimental Social Psychology, 95 (July). ISSN 0022-1031

V

Vana, P and Lambrecht, A (2021) The effect of individual online reviews on purchase likelihood. Marketing Science, 40 (4). pp. 708-730. ISSN 0732-2399

Viswanathan, M, Mukherji, P, Narasimhan, O and Chandy, R (2021) The performance impact of core component outsourcing: insights from the LCD TV industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 0022-2437

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Waiser, R (2021) Involving Sales Managers in Sales Force Compensation Design. Journal of Marketing Research, 58 (1). pp. 182-201. ISSN 0022-2437

Z

Zhang, X Z, Manchanda, P and Chu, J (2021) 'Meet me halfway': the value of bargaining. Marketing Science, 40 (6). pp. 1009-1216. ISSN 0732-2399