Items where journal is Marketing Science

A

Ascarza, E, Netzer, O and Hardie, B G S (2018) Some Customers Would Rather Leave Without Saying Goodbye. Marketing Science, 37 (1). pp. 54-77. ISSN 0732-2399

B

Bairathi, M, Zhang, X and Lambrecht, A (2024) The Value of Platform Endorsement. Marketing Science. ISSN 0732-2399 (In Press)

Bertini, M and Wathieu, L (2008) Research note - attention arousal through price partitioning. Marketing Science, 27 (2). pp. 236-246. ISSN 0732-2399

C

Chen, Y, Koenigsberg, O and Zhang, Z J (2017) Pay-as-You-Wish Pricing. Marketing Science, 36 (5). pp. 780-791. ISSN 0732-2399

G

Goli, A, Lambrecht, A and Yoganarasimhan, H (2024) A bias correction approach for interference in ranking experiments. Marketing Science, 43 (3). pp. 590-614. ISSN 0732-2399

H

Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 0732-2399

Hardie, B G S, Fader, P S and Shang, J (2010) Customer-base analysis in a discrete-time noncontractual setting. Marketing Science, 29 (6). pp. 1086-1108. ISSN 0732-2399

Hardie, B G S, Kinshuk, J and Fader, P S (2011) New perspectives on customer 'death' using a generalization of the Pareto/NBD model. Marketing Science, 30 (5). pp. 866-880. ISSN 0732-2399

Hardie, B G S, Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 0732-2399

Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O (2023) When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs. Marketing Science, 42 (1). pp. 137-165. ISSN 0732-2399

K

Koenigsberg, O, Kohli, R and Montoya, R (2011) The design of durable goods. Marketing Science, 30 (1). pp. 111-122. ISSN 0732-2399

L

Lambrecht, A, Seim, K and Tucker, C E (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 0732-2399

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399

R

Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 0732-2399

Roberts, J H and Lilien, G (2008) 2006 ISMS Practice Prize competition - Special Section introduction. Marketing Science, 27 (4). pp. 542-544. ISSN 0732-2399

Roberts, J H and Lilien, G (2009) 2007 ISMS Practice Prize Competition - Special Section introduction. Marketing Science, 28 (4). pp. 617-619. ISSN 0732-2399

Roberts, J H, Lilien, G and Shankar, V (2013) Effective marketing science applications: insights from the ISMS-MSI Practice Prize Finalist papers and projects. Marketing Science, 32 (2). pp. 229-245. ISSN 0732-2399

V

Vana, P and Lambrecht, A (2021) The effect of individual online reviews on purchase likelihood. Marketing Science, 40 (4). pp. 708-730. ISSN 0732-2399

Vilcassim, N and Hernan, B (2008) Research note - structural demand estimation with varying product availability. Marketing Science, 27 (6). pp. 1126-1131. ISSN 0732-2399

Y

Yalcin, T, Ofek, E, Koenigsberg, O and Biyalogorsky, E (2013) Complementary goods: creating, capturing, and competing for value. Marketing Science, 32 (4). pp. 533-678. ISSN 0732-2399

Z

Zhang, X Z, Manchanda, P and Chu, J (2021) 'Meet me halfway': the value of bargaining. Marketing Science, 40 (6). pp. 1009-1216. ISSN 0732-2399