Items where journal is Marketing Science

A
Ascarza, E, Netzer, O and Hardie, B G S
(2018)
Some Customers Would Rather Leave Without Saying Goodbye.
Marketing Science, 37 (1).
pp. 54-77.
ISSN 0732-2399
B
Bairathi, M, Zhang, X and Lambrecht, A
(2024)
The Value of Platform Endorsement.
Marketing Science, 44 (1).
pp. 84-101.
ISSN 0732-2399
Bertini, M and Wathieu, L (2008) Research note - attention arousal through price partitioning. Marketing Science, 27 (2). pp. 236-246. ISSN 0732-2399
C
Chen, Y, Koenigsberg, O and Zhang, Z J
(2017)
Pay-as-You-Wish Pricing.
Marketing Science, 36 (5).
pp. 780-791.
ISSN 0732-2399
G
Goli, A, Lambrecht, A and Yoganarasimhan, H
(2024)
A bias correction approach for interference in ranking experiments.
Marketing Science, 43 (3).
pp. 590-614.
ISSN 0732-2399
H
Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 0732-2399
Hardie, B G S, Fader, P S and Shang, J (2010) Customer-base analysis in a discrete-time noncontractual setting. Marketing Science, 29 (6). pp. 1086-1108. ISSN 0732-2399
Hardie, B G S, Kinshuk, J and Fader, P S (2011) New perspectives on customer 'death' using a generalization of the Pareto/NBD model. Marketing Science, 30 (5). pp. 866-880. ISSN 0732-2399
Hardie, B G S, Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 0732-2399
Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O
(2023)
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs.
Marketing Science, 42 (1).
pp. 137-165.
ISSN 0732-2399
K
Koenigsberg, O, Kohli, R and Montoya, R (2011) The design of durable goods. Marketing Science, 30 (1). pp. 111-122. ISSN 0732-2399
L
Lambrecht, A, Seim, K and Tucker, C E (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 0732-2399
Lambrecht, A, Tucker, C E and Wiertz, C
(2018)
Advertising to Early Trend Propagators: Evidence from Twitter.
Marketing Science, 37 (2).
pp. 177-199.
ISSN 0732-2399
R
Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 0732-2399
Roberts, J H and Lilien, G (2008) 2006 ISMS Practice Prize competition - Special Section introduction. Marketing Science, 27 (4). pp. 542-544. ISSN 0732-2399
Roberts, J H and Lilien, G (2009) 2007 ISMS Practice Prize Competition - Special Section introduction. Marketing Science, 28 (4). pp. 617-619. ISSN 0732-2399
Roberts, J H, Lilien, G and Shankar, V (2013) Effective marketing science applications: insights from the ISMS-MSI Practice Prize Finalist papers and projects. Marketing Science, 32 (2). pp. 229-245. ISSN 0732-2399
V
Vana, P and Lambrecht, A
(2021)
The effect of individual online reviews on purchase likelihood.
Marketing Science, 40 (4).
pp. 708-730.
ISSN 0732-2399
Vilcassim, N and Hernan, B (2008) Research note - structural demand estimation with varying product availability. Marketing Science, 27 (6). pp. 1126-1131. ISSN 0732-2399
Y
Yalcin, T, Ofek, E, Koenigsberg, O and Biyalogorsky, E (2013) Complementary goods: creating, capturing, and competing for value. Marketing Science, 32 (4). pp. 533-678. ISSN 0732-2399
Z
Zhang, X Z, Manchanda, P and Chu, J
(2021)
'Meet me halfway': the value of bargaining.
Marketing Science, 40 (6).
pp. 1009-1216.
ISSN 0732-2399