Items where subject area is Marketing (2014)

Article

Aydinli, A, Bertini, M and Lambrecht, A (2014) Price Promotion for Emotional Impact. Journal of Marketing, 78 (4). pp. 80-96. ISSN 0022-2429

Barwise, T P and Picard, R G (2014) What BBC will our children inherit? Market Leader. pp. 40-43. ISSN 1463-0877

Berman, J Z, Barasch, A, Levine, E E and Small, D A (2014) Selfish or selfless? On the signal value of emotion in altruistic behavior. Journal of Personality and Social Psychology, 107 (3). pp. 393-413. ISSN 0022-3514

Bertini, M, Koenigsberg, O and Halbheer, D (2014) Claiming the credit. Business Strategy Review, 25 (1). p. 8. ISSN 0955-6419

Biyalogorsky, E and Koenigsberg, O (2014) The design and introduction of product lines when consumer valuations are uncertain. Production and Operations Management, 23 (9). pp. 1539-1548. ISSN 1059-1478

Chen, S, Ross, B H and Murphy, G L (2014) Decision making under uncertain categorization. Frontiers in Psychology, 5 (991). ISSN 1664-1078

Chen, S, Ross, B H and Murphy, G L (2014) Implicit and explicit processes in category-based induction: Is induction best when we don’t think? Journal of Experimental Psychology: General, 143 (1). pp. 227-246. ISSN 0096-3445

Halbheer, D, Stahl, F, Koenigsberg, O and Lehmann, D (2014) Choosing a digital content strategy: How much should be free. International Journal of Research in Marketing, 31 (2). pp. 192-206. ISSN 0167-8116

Ilyuk, V, Block, L and Faro, D (2014) Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products. Journal of Consumer Research, 41 (3). pp. 775-793. ISSN 0093-5301

Jeffery, P and Arnold, D (2014) Disrupting banking. Business Strategy Review, 25 (3). pp. 10-15. ISSN 0955-6419

Koenigsberg, O and Bertini, M (2014) When customers help set prices. MIT Sloan Management Review, 55 (4). pp. 57-64. ISSN 1532-9194

Lambrecht, A, Goldfarb, A, Bonatti, A, Ghose, A, Goldstein, D, Lewis, R, Rao, A, Sahni, N and Yao, S (2014) How do firms make money selling digital goods online? Marketing Letters, 25 (3). pp. 331-341. ISSN 0923-0645

Mullins, J (2014) Tell me why. Business Strategy Review, 25 (2). pp. 50-53. ISSN 0955-6419

Mullins, J (2014) Will my idea work? Business Strategy Review, 25 (2). pp. 50-53. ISSN 0955-6419

Tavassoli, N T, Sorescu, A and Chandy, R (2014) Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

Book Section

Fader, P S, Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473

Conference proceeding

Friedman, I, Botti, S, Iyengar, S S and Gavazi, E (2014) Control and happiness: knowing about the future hurts the present. [Conference proceeding]

Book

Hytner, R (2014) Consiglieri: leading from the shadows. Profile Books, London. ISBN 9781781254264

Mullins, J (2014) The customer-funded business: start, finance, or grow your company with your customers’ cash. Wiley, Hoboken, NJ. ISBN 9781118878859