Items where subject area is Marketing (2023)

Bairathi, M (2023) Effects of Information Provision in Digital Markets. Doctoral thesis, University of London: London Business School.

Botti, S, Iyengar, S S and McGill, A L (2023) Choice freedom. Journal of Consumer Psychology, 33 (1). pp. 143-166. ISSN 1057-7408

Chandy, R, Dowell, G, Mayer, C, Plambeck, E, Serafeim, G, Toffel, M W, Toktay, L B and Weber, E (2023) Introduction to the Special Section on Business and Climate Change. Management Science, 69 (12). pp. 7347-7351. ISSN 0025-1909

Chen, S, Urminsky, O and Yu, J (2023) We Do What We Are: Representation of the Self-Concept and Identity-Based Choice. Journal of Consumer Research. ISSN 0093-5301 (In Press)

Deng, Y, Lambrecht, A and Liu, Y (2023) Spillover Effects and Freemium Strategy in the Mobile App Market. Management Science, 69 (9). pp. 5018-5041. ISSN 0025-1909

Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.

Fader, Peter S., Hardie, B G S and Sen, Subrata (2023) Stochastic Models of Buyer Behavior. In: The History of Marketing Science. World Scientific, pp. 199-251. ISBN 9789811272233 (In Press)

Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O (2023) When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs. Marketing Science, 42 (1). pp. 137-165. ISSN 0732-2399

Moorman, C, Sorescu, A and Tavassoli, N T (2023) Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching. Journal of Marketing Research. ISSN 0022-2437 (In Press)

Mullins, J (2023) Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World. Wiley, Hoboken, NJ. ISBN 9781394153015

Steenkamp, Iris (2023) Can selling make you more resilient? Experimental evidence from India. Doctoral thesis, University of London: London Business School.