Items where subject area is Marketing (2023)
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Bairathi, M (2023) Effects of Information Provision in Digital Markets. Doctoral thesis, University of London: London Business School.
Botti, S, Iyengar, S S and McGill, A L
(2023)
Choice freedom.
Journal of Consumer Psychology, 33 (1).
pp. 143-166.
ISSN 1057-7408
D
Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.
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Fader, Peter S., Hardie, B G S and Sen, Subrata (2023) Stochastic Models of Buyer Behavior. In: The History of Marketing Science. World Scientific, pp. 199-251. ISBN 9789811272233 (In Press)
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Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O
(2023)
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs.
Marketing Science, 42 (1).
pp. 137-165.
ISSN 0732-2399
L
Lambrecht, A, Tucker, C and Zhang, X
(2023)
TV advertising and online sales: a case study of intertemporal subsitution effects for an online travel platform.
Journal of Marketing Research.
ISSN 0022-2437
(In Press)
M
Moorman, C, Sorescu, A and Tavassoli, N T
(2023)
Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching.
Journal of Marketing Research.
ISSN 0022-2437
(In Press)
S
Schanbacher, A, Botti, S and Faro, D
(2023)
A Joint Account With My Future Self: Self-Continuity Facilitates Adjustment of Present Spending to Future Income Changes.
Journal of Consumer Psychology.
ISSN 1057-7408
(In Press)
Steenkamp, Iris (2023) Can selling make you more resilient? Experimental evidence from India. Doctoral thesis, University of London: London Business School.