Items where subject area is Marketing (2023)

B

Bairathi, M (2023) Effects of Information Provision in Digital Markets. Doctoral thesis, University of London: London Business School.

Botti, S, Iyengar, S S and McGill, A L (2023) Choice freedom. Journal of Consumer Psychology, 33 (1). pp. 143-166. ISSN 1057-7408

C

Chandy, R, Dowell, G, Mayer, C, Plambeck, E, Serafeim, G, Toffel, M W, Toktay, L B and Weber, E (2023) Introduction to the Special Section on Business and Climate Change. Management Science, 69 (12). pp. 7347-7351. ISSN 0025-1909

Chen, S, Urminsky, O and Yu, J (2023) We Do What We Are: Representation of the Self-Concept and Identity-Based Choice. Journal of Consumer Research. ISSN 0093-5301 (In Press)

D

Deng, Y, Lambrecht, A and Liu, Y (2023) Spillover Effects and Freemium Strategy in the Mobile App Market. Management Science, 69 (9). pp. 5018-5041. ISSN 0025-1909

Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.

F

Fader, Peter S., Hardie, B G S and Sen, Subrata (2023) Stochastic Models of Buyer Behavior. In: The History of Marketing Science. World Scientific, pp. 199-251. ISBN 9789811272233 (In Press)

H

Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O (2023) When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs. Marketing Science, 42 (1). pp. 137-165. ISSN 0732-2399

M

Moorman, C, Sorescu, A and Tavassoli, N T (2023) Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching. Journal of Marketing Research. ISSN 0022-2437 (In Press)

Mullins, J (2023) Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World. Wiley, Hoboken, NJ. ISBN 9781394153015

S

Steenkamp, Iris (2023) Can selling make you more resilient? Experimental evidence from India. Doctoral thesis, University of London: London Business School.