Items where subject area is Marketing (2023)
Up a levelArticle
Botti, S, Iyengar, S S and McGill, A L
(2023)
Choice freedom.
Journal of Consumer Psychology, 33 (1).
pp. 143-166.
ISSN 1057-7408
Chandy, R, Dowell, G, Mayer, C, Plambeck, E, Serafeim, G, Toffel, M W, Toktay, L B and Weber, E
(2023)
Introduction to the Special Section on Business and Climate Change.
Management Science, 69 (12).
pp. 7347-7351.
ISSN 0025-1909
Chen, S, Urminsky, O and Yu, J
(2023)
We Do What We Are: Representation of the Self-Concept and Identity-Based Choice.
Journal of Consumer Research.
ISSN 0093-5301
(In Press)
Deng, Y, Lambrecht, A and Liu, Y
(2023)
Spillover Effects and Freemium Strategy in the Mobile App Market.
Management Science, 69 (9).
pp. 5018-5041.
ISSN 0025-1909
Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O
(2023)
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs.
Marketing Science, 42 (1).
pp. 137-165.
ISSN 0732-2399
Moorman, C, Sorescu, A and Tavassoli, N T
(2023)
Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching.
Journal of Marketing Research.
ISSN 0022-2437
(In Press)
Book Section
Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.
Fader, Peter S., Hardie, B G S and Sen, Subrata (2023) Stochastic Models of Buyer Behavior. In: The History of Marketing Science. World Scientific, pp. 199-251. ISBN 9789811272233 (In Press)
Book
Mullins, J (2023) Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World. Wiley, Hoboken, NJ. ISBN 9781394153015
Thesis
Bairathi, M (2023) Effects of Information Provision in Digital Markets. Doctoral thesis, University of London: London Business School.
Steenkamp, Iris (2023) Can selling make you more resilient? Experimental evidence from India. Doctoral thesis, University of London: London Business School.