Items where subject area is Marketing (2023)

Article

Botti, S, Iyengar, S S and McGill, A L (2023) Choice freedom. Journal of Consumer Psychology, 33 (1). pp. 143-166. ISSN 1057-7408

Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O (2023) When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs. Marketing Science, 42 (1). pp. 137-165. ISSN 0732-2399

Lambrecht, A, Tucker, C and Zhang, X (2023) TV advertising and online sales: a case study of intertemporal subsitution effects for an online travel platform. Journal of Marketing Research. ISSN 0022-2437 (In Press)

Schanbacher, A, Botti, S and Faro, D (2023) A Joint Account With My Future Self: Self-Continuity Facilitates Adjustment of Present Spending to Future Income Changes. Journal of Consumer Psychology. ISSN 1057-7408 (In Press)