Items where subject area is Marketing (2023)

Article

Botti, S, Iyengar, S S and McGill, A L (2023) Choice freedom. Journal of Consumer Psychology, 33 (1). pp. 143-166. ISSN 1057-7408

Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O (2023) When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs. Marketing Science, 42 (1). pp. 137-165. ISSN 0732-2399

Lambrecht, A, Tucker, C and Zhang, X (2023) TV advertising and online sales: a case study of intertemporal subsitution effects for an online travel platform. Journal of Marketing Research. ISSN 0022-2437 (In Press)

Moorman, C, Sorescu, A and Tavassoli, N T (2023) Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching. Journal of Marketing Research. ISSN 0022-2437 (In Press)

Schanbacher, A, Botti, S and Faro, D (2023) A Joint Account With My Future Self: Self-Continuity Facilitates Adjustment of Present Spending to Future Income Changes. Journal of Consumer Psychology. ISSN 1057-7408 (In Press)

Book Section

Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.

Fader, Peter S., Hardie, B G S and Sen, Subrata (2023) Stochastic Models of Buyer Behavior. In: The History of Marketing Science. World Scientific, pp. 199-251. ISBN 9789811272233 (In Press)

Thesis

Bairathi, M (2023) Effects of Information Provision in Digital Markets. Doctoral thesis, University of London: London Business School.

Steenkamp, Iris (2023) Can selling make you more resilient? Experimental evidence from India. Doctoral thesis, University of London: London Business School.